Strategic marketing is choosing to offer particular products for particular markets. Tactical marketing is the extremely broad field of making you and your offerings attractive to (possible) clients. How to summarize such a rich domain, in a way that gives you a kind of complete map? No doubt you somehow remember the 4P’s from ancient marketing lessons. Forget about them (I’m saving the space & your time to explain). Here are THE EIGHT ELEMENTS OF COMPLETE MARKETING. For insiders: you can recognize the entire customer funnel in the set.

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